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How does the acquisition benefit wondertouch?

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How does the acquisition benefit wondertouch?

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wondertouch has grown to the size that required Alan Lorence, the CEO and creator of particleIllusion, to focus more on running the company than developing software. The acquisition by GenArts allows Alan to leverage the substantial resources of GenArts to manage the sales and marketing efforts, freeing him to return to his passion – product development. Alan will now have the opportunity to collaborate with the GenArts development team to not only evolve current products, but to explore ways to leverage core technologies from both companies to build new, innovative products targeted to a broader audience.

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