How does that talent find its way to Craig Kallman or Big Beat or Atlantic? How does that kid from the corn field let you know that he exists?
I think the best thing is to start locally. You’ve got a local radio station there. You’ve got local clubs there. You’ve got local newspapers. And create a story. If there’s something magical going on in some small town that people are willing to spend ten dollars of their hard earned money on to buy a single or buy a CD, or a radio station that’s getting tons of requests. That news is going to get out. It’s going to get out to somebody who’s in touch. I would assume that the advice for an aspiring producer is pretty much the same, except that the producer then has to find the artist and then do that same process. Absolutely, because it’s very hard for a brand new, untested producer to just get on a major new artist, signed to a record label if they don’t have some ‘show’ reel, or a track record to go on. Just like everyone in any business needs to send a resume, a producer’s resume is a tape. And if you don’t have an impressive tape, no one’s going to really take you seriously. And to
