How does SWAP help answer consumer and retailer concerns?
: The Food Marketing Institute (representing retailers) and the National Council of Chain Restaurants (representing food service companies) may require an on-farm audit process that shows whether welfare guidelines are being followed. This process may be developed by the pork producer, or it might be developed and imposed on producers by others unfamiliar with pork production practices.SWAP enables producers to show that they are practicing science-based and effective production practices that address the animal’s well-being. Although SWAP is an assessment and not an audit, it gives the producer an objective program suitable for on-farm implementation that might satisfy the retailers’ and restaurants’ requirements.
