How does Sun define corporate social responsibility? What does it encompass?
Van Den Hoogen: We believe that what’s good for the planet is also good for business. For us, corporate social responsibility (CSR) is a strategy that integrates with business objectives to create positive social change, minimize environmental impact, and generate business value. It involves an ongoing commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce, the community, and society at large. Our CSR strategy centers around three key pillars — innovate, act, and share. With regard to innovation, we want to make sure that the products and technologies we create are innovative and provide solutions to aid in areas like energy efficiency and sustainability. In the “act” area, we work to ensure we’re socially responsible, so we measure things like carbon footprint, output of our buildings, activities in our supply chain, and we make those metrics transparent to the world. With regard to sharing, we’ve always been based on
