How does something like Marc Ecko’s Complex magazine fall into that ‘vanity project’ category?
Because I know that you were involved with that. That absolutely falls into that category. Marc Ecko has a lot of money and he can afford to launch a magazine. He wanted to do something that talked to his customers that was about fashion. He’s a fashion guy and he wanted to support the fashion business. That magazine is total vanity – it’s totally supporting the kind of fashion culture that he’s involved with. That’s exactly what that is. He could’ve started a hip-hop magazine too, right? But he didn’t. He could’ve saved ego trip or On The Go, maybe, or Stress, but instead Complex was born because it suited more to his business interests. And that’s normally how magazines are born. Were you also involved with his Getting Up game? Yeah. Marc and I are very cool – he was one of my advertisers when I started Stress. We basically started Stress and Ecko at the same time and became friends and business colleges, growing our companies together. So when Stress was going out of business and I
