How does Social Networking relate to Latin Music?
Ok, so you may ask, “so what”? What does all this have to do with Latin music? Well, declining record sales partly due to an aging crowd and to the effects of piracy; a larger availability of competing entertaining options for the younger generations, and a declining print media business, are factors that impact the Latin music business. Latin music artists, promoters, and other industry professionals need to realize that the growing crowds interacting in social networking sites represent a hugely under-taped market. By “under-tap” I don’t mean that they don’t consume Latin music, but that they could consume much more than currently consuming. Effectively using social networking will help Latin music attract more of the younger generations, provide alternative ways to acquire legitimate products (recordings), provide more and better targeted marketing for their work, and generate as much exposure as they want.
