How does Snippies recruit respondents?
For broad demographics (i.e., “middle class women in their 30s”), we recruit on-the-street. For very narrow demographics (i.e., dermatologists), we have established relationships with professional recruiters worldwide – the same ones you might use when putting together a focus group. In the middle ground (and when appropriate given the research criteria), we use the “who do you know?” technique, tapping into the local knowledge and social networks of our 150 video journalists.
