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How does Site Measurement determine a users country of origin?

April 26, 2017country determine measurement origin site user

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How does Site Measurement determine a users country of origin?

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A. Site Measurement’s visitor country-of-origin service is unique to the Web analytics industry. Site Measurement forged an alliance with geomapping firm Digital Envoy to provide real time geographically discrete visitor data to Site Measurement subscribers. Digital Envoy has very high visitor location resolution in the U.S. (where Digital Envoy will soon offer visitor location broken out by state), as well as Western Europe. Firms competing with Site Measurement utilize a technique known as reverse DNS lookup to infer a visitor’s geographical location. This is a notoriously unreliable methodology with error rates ranging from 40 to 60 percent. For more information on Digital Envoy, please go to www.DigitalEnvoy.com. Please note, GeoData is a value-added module. Enterprise subscribers may add GeoData by contacting the Site Measurement team at support@LiveAnalysis.com or 1-866-392-3044.