How does SHRM use the information it collects?
If you join SHRM or renew your SHRM membership through our website(s), we use the personally identifiable information you provide in the membership application to send you SHRM publications, information about member benefits and special offers, and other information that SHRM believes is relevant and useful to its members. See Section 3 above as to SHRM policy on list sales. As mentioned above, SHRM uses the aggregate, anonymous data collected to let our sponsors/advertisers know the number of impressions or views and the number of “click throughs” on their advertisement(s). SHRM also uses this aggregate, anonymous data to perform statistical analyses of the collective characteristics and behavior of our site visitors; to measure user interests regarding specific areas of the SHRM Online; and to analyze how and where best to use our resources. Without such data, we would not know which parts of SHRM Online are the most popular, and we would not be able to change and update the content
