How does SeeSaw work with a network affiliate?
When an Affiliate signs up with SeeSaw Networks, they allocate a part of their advertising inventory to SeeSaw. It becomes available to be scheduled as part of an advertiser’s national campaign. An affiliate can choose to participate as much, or as little as they like. When an advertiser or agency plans a campaign, they enter their campaign objectives such as demographic or geographic requirements in the SeeSaw campaign management service. If an affiliate’s sign fits with the campaign specifications, those signs along with suggested signs from other networks are displayed as a recommended buy. As a result, SeeSaw enables affiliates to easily sell their inventory. To find out how you can become a part of the Seesaw network, please click here.
