How does Search Engine Optimization differ from Search Engine Marketing?
Search engine optimization is a part of search engine marketing, but not the other way around. Search engine optimization is purely the act of getting a website to rank high in the search engine rankings using organic methods. Search engine marketing consists of SEO and/or other methods like pay-per-click ads and sponsored links. Search engine marketing is very effective in the short-term but if you want to see long-term and more meaningful results, search engine optimization is the way to go.
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