How does search engine marketing differ from traditional marketing?
SEO can be considered to have an important aspects used by the traditional marketing such as product, price, promotion and place and have an impact of all these except for the product. Before we used much effort and time in traditional marketing. In traditional marketing, we usually contact the prospective clients, meet them in person and sell our products and services. But today e-marketing and internet marketing is now being part in the business today. We can now promote and advertise our site online without going to the prospective clients.
Well, “traditional marketing” in the Internet Era is usually referred as the one that uses off-line marketing tools, such as advertising in magazines, newspapers, tv, etc. and also real world merchadising, snail (regular) mail and the like. Now, “search engine marketing” is part of the “non-traditional marketing” or online marketing, meaning the marketing tools used electronically such as e-mailing, e-banners, content advertising, etc and of course “search engine marketing” which usually means one or both of the next two things: -Optimize your Web Page to be ranked as high as possible on the Search Engines….AKA “Natural Listings” (non-paid) -Pay a Search Engine thru their e-marketing representatives to appear on the top, bottom or at the side of the natural listings in a highlighted space….AKA “Sponsored Listings” (paid) Search Engine Optimization, is a tricky thing…a mix of page popularity, keyword placing, connection with other pages (and how popular are these), content, etc. S
