How does Savoy distinguish itself from other 5 star hotels in Sharm El Sheikh?
Mr. Aziz: We offer the best value for money. Obviously, we are not cheap but if you compare our prices to other hotels, you will notice that we are cheaper than the top 3 hotels in Sharm, while offering the same quality of service. We also have another brand called Sierra, which is another great value for money. It is a 5-star hotel, only a 7 minute walk to the beach. Savoy has a very big beach so we took a part of it and designated it especially for the guests of Sierra. There are lots of British tourists coming to Sierra because they love relaxing by the pool, sometimes even more so than the beach, and we have beautiful pools in Sierra catering to this clientele. The hotel is less luxurious than Savoy but it is very friendly and lively. It caters to families and young travelers, as well. We have the most beautiful kid’s club there and the most beautiful spa. We have three swimming pools, one of them indoors and another one filled with sea water. We have made many activities in Sierra
