How does roadmapping speed market-making?
We develop a series of wall-mounted posters with clients and market stakeholders. When published widely, these roadmaps speed the development of shared mental maps and vocabularies about a new technology or disruptive innovation. The process of roadmapping creates laser-like focus within a market development team, prioritizing what the team must accomplish first before traditional marketing communications and business development techniques will work. Technology adoption roadmaps rationalize product portfolios within a new deployment framework or paradigm, showing how buyers at relative stages of operational deployment maturity should consider the integration of new products. Evolutionary solutions roadmaps depict a progression of increasingly integrated business or process solutions, calling attention to the logical next-step solution to buy. Large systems deployment roadmaps depict the major phases of a three-year deployment process of enterprise-wide systems, helping large, dynamic
