How does revenue management work in small and independent hotel chains?
For small and independent hotel chains, a lack of resources and less money for high-end technology mean big systems and brought-in expertise just don’t exist. However the hands-on-approach of senior decision-makers means better communications, leads to faster decisions, less cultural obstacles and a greater understanding of RM across all departments. Elizabeth Churchill who heads up sales and marketing for the 12 property Aqua Hotel and Resorts, chain argues that this approach means that RM can sit at a more profitable core of a small chain’s distribution strategy.
