How does recruitment branding differ from a company’s product (or services) branding?
Ideally, a company’s recruitment brand should be integrated and aligned with the company’s corporate brand. People trust brands and consistency grows trust. Much of recruitment branding is a positive reflection of the company’s strengths and culture back into the marketplace of potential candidates. What are the benefits of a recruitment brand? • Motivation for employees to choose you as an employer over competition. • Assistance for applicants to screen themselves in or out of consideration by helping candidates to evaluate the opportunity better. • Improved awareness and clarity of expectations lead to better alignment with and commitment to organization goals, causing higher employee retention. • Increased employee empowerment and motivation, which in turn results in better word of mouth reputation. • More referrals, shorter time to fill open positions. • Reduced recruitment costs, including cost of time spent in screening and hiring. What are the steps to building a recruitment bra
