How does Reckitt Benckiser plan to grow its business in India?
We have set a target of 20 per cent year-on-year growth. We will introduce more products in India from our global portfolio, backed by consumer insights. Apart from introduction of new brands, there is a huge market penetration opportunity for Reckitt Benckiser in India for its existing products. For instance, specialised toilet cleaners has a penetration level of only 21 per cent in India, while penetration level is more than 40 per cent in the other markets we operate in. So there is a huge scope for educating consumers in India and to push further market penetration for each product of ours. This will, in turn, boost sales. Any fresh investments planned? We are investing Rs 80-100 crore (Rs 800 million to 1 billion) in setting up a multi-purpose plant in Uttaranchal. The plant should be up and running by early next year. We currently have six plants in India. We are planning many new products which will all be manufactured and tweaked locally. We will therefore have to invest in exp
