How does RCTop50.com charge for advertising?
Terms like “impressions”, “hits”, and “click-through” are rampant on the Internet and are rather confusing. Here are a few important ones: Impressions are the number of times a visitor sees a page (and an advertisement) on the web site. Hits refers to the number of times a server is accessed and is virtually meaningless since each page, graphic, or page element could count as a “hit”. A Click-through occurs when a visitor clicks on an advertisement, thereby linking the visitor to the advertiser’s web site. The Click-through ratio is a mathematical term that indicates the success of a advertisement by dividing click-through by total impressions. The quality and content of an ad greatly affects this ratio.
