How does QRP increase sales & profits?
It’s quite simple, actually. By giving prospects three choices, you’ve increased your odds of getting the job significantly. Instead of the “take it or leave it” option that most contractors give their prospects when they only give one “low bid” price, you give the prospect four choices using QRP – your Good, Better or Best system or they can choose to go elsewhere. Also, the Better and Best systems typically include many accessory items that don’t usually get quoted at all because most salespeople are afraid to get the price “too high” and lose the job all together. Over the years, we have proven conclusively that most prospects choose the “Better” system over the other options, which significantly increases the average sales price and net profit for most HVAC contractors.
