How does QFD offer strategic advantage?
The expected and exciting requirements provide the best opportunity for competitive advantage – if you can find a way to make them visible and then deliver on them. However, in this fast changing world, hitting the right target of customer satisfaction is made more difficult by fragmenting customer segments, new technology, and competitive pressures. QFD makes invisible requirements and strategic advantages visible, allows you to prioritize and deliver on them in a focused product development process. Companies have reported many benefits of doing QFD. Early literature describes how Toyota Auto Body reduced start-up losses by 61%. Mazda educed late design changes by half, etc. U.S. and European companies have reported such results as well. You can see the industry testimonials to the benefits of QFD in the Symposium Transactions page.
