How does PureSample resemble a credit report?
PureSample resembles a “credit bureau report” for online panels, whereby any Deceptive Panelist Score higher than 0 indicates that the panelist has already been reported. Companies can file reports for respondents with questionable credibility and search the existing database in order to determine whether certain email addresses have already been reported as deceptive. The application is further enhanced with web services, which enable developers to interface with the PureSample database in real time over the Internet.