How does publishing womens fiction compare?
NR: The two complement each other very well. Our aim with How To Books is to publish aspirational self-help books. We want to help people achieve their goals. Inspiration and aspiration are important for Transita books too. We want our heroines and the stories as a whole to inspire our readers and to help them to see mid-life, not as an inevitable decline but as a time for reinvention and new opportunities. Transita books are an affirmation of women in mid-life, and of their legitimate aspirations. Authenticity is another key word for How To Books. All our authors write from personal experience – they have to been there and done it before they can write for us. So, for example the author of How To Start and Run Your Own Restaurant, has actually done that herself – she didn’t just go out and research how to do it. Authenticity is key for Transita too. It allows writers to write about women of their own age, or issues that are important in their lives – rather than bending their prose to
