How does public sector administrative experience translate into running a major sporting event?
, which is an organization within Kentucky state government. Spending time there gave me a great appreciation and understanding of not only the Horse Park but the equestrian sport as well. Secondly, coming from more of a tourism background with state government, I see the real value of this event on Kentucky’s economy, not only in 2010 but also in the future as the Horse Park and Kentucky tourism go to a new level as a destination point for not only national but international visitors. Marketing is a big component in the overall job of putting on an event like this. How does your background and your experience inform you in that area? Well, I’m not really a marketing guru by any means. But we have our marketing and sales staff, our vice president, Terry Johnson, is doing a tremendous job, out seeking sponsorships and getting the word out. Our external relationships department is working with school groups, K through 12. We’re working with the universities on educating the general educa
