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How does public relations differ from marketing and advertising?

April 26, 2017Advertising differ Marketing public relations

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How does public relations differ from marketing and advertising?

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All three fields are related, and often work in cooperation. Marketing and advertising are concerned with the direct sale of products or services and development of markets, while Public Relations is concerned with the public perception of those products or services, or of the outfit creating them. Marketing specialists identify markets for their employer’s products and services and then develop and implement communications programs creating and maintaining demand for those products and services. PR specialists identify people and audiences who have a relationship with their employer, explore what that relationship is, then develop and implement communications programs to reach and influence those people.