How does promotion affect other 4ps of the marketing mix?
promotion effects the other 3p’s of mktg as you may drink cola becaus of Hrithik or Aamir or people may take colgate as a serious brand coz of FDI approval and your sister may buy scooty because Preity rides the bike. The endorsers as well as the promotional strategies either improve the status or may ruin the brand. What comes in your mind when you think of an antiseptic cream ble at home BOROLINE….well thats right This is the impact of advtg and romotion. The way a brand is placed and the way the people perceive the brands in theri mind. The more the impact of promotion… the more will be the demand and thus the price will increase the product will get hiogher rating and ya if you place like AXE pefume as a product used by the lower segment then itbwould not be acceptable so AXE would have the lower -middle segemnt as the users and thus the seller should know the target mkt for promotion of their products before placing and ad.
