How does professional coaching differ from psychotherapy and behavior modification?
Coaching concentrates on the present and the future, looking at where clients are and where they want to go, while therapy often works in the present and in the past. Coaching is usually more short-term and issue focused than is psychotherapy. Coaching differs from behavior modification in that it examines the underlying conditions in the client s mind, body, and emotions that are leading to ineffective behavior. 4) What are some of the reasons that might lead an individual to seek professional coaching? Usually coaching clients are individuals to whom the organization is committed. They could be people transitioning from a technical to a managerial role. Or, they might be individuals who are highly competent in the technical area, but who have development opportunity in the soft skills , such as motivating employees, listening, delegating, managing the performance of others, influencing skills, resolving conflict, and interpersonal skills. In some instances, coaching clients are high
