How Does Product Placement Advertising Work in Films?
The set designers work for the “Production Design” team, whose boss, the production designer, is in charge of everything you see on the screen except the actors (Director is in charge) and the costumes (Costume designer). It is the production designer who works with the Producers to make sure the hero had a Budweiser, not just a beer, or a Coke, instead of a soda. I’m sure that the directors are interested in these ads only as the number of ads helps defer the cost to the studio/production company, which increases the likelihood that a film will get made.
