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How does PRO PLAYERS own Players image rights?

April 26, 2017image PLAYERS Pro Rights

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How does PRO PLAYERS own Players image rights?

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When a CFL Player signs a CFL Standard Player Contract (SPC), he agrees to the CFLPA’s right to use his photograph, name, likeness and autograph for commercial purposes. The CFLPA has assigned and will continue to assign these rights to PRO PLAYERS.