HOW DOES PRO PLAYERS GENERATE REVENUE?
PRO PLAYERS does business with several companies, including licensing agreements with companies in categories such as trading cards, fantasy football, player appearances, apparel, and other licensed products. Those companies pay licensing fees and royalties to PRO PLAYERS on the sale of licensed products and/or player endorsements for the use of players names, images and the PRO PLAYERS trademarks. Any players that are singled out to promote licensed products are paid additional fees for being highlighted on product packaging, point of sale, print ads or other collateral material, for autographs, appearances, product endorsements and commercials. PRO PLAYERS also generates additional revenue to support community programs, PRO PLAYERS initiatives at Grey Cup including the PRO PLAYERS VIP Party, and other promotional opportunities throughout the year.
