How does PR Scope work?
A. For too long, PR pros have faced the challenge of figuring out exactly what key stakeholders (i.e. news media, customers, shareholders, community leaders) think about their organization. Even more difficult is the task of extracting honest opinions without spending tens of thousands of dollars to hire a traditional research organization. On the flip side, key stakeholders have felt frustrated for various reasons with such organizations but have never had an appropriate or anonymous venue through which to share such feedback. Even with so many communications tools available today, it’s nonetheless difficult to provide feedback in a means that reaches the right people and ensures no reciprocity. PR Scope works to solve both parties’ distresses. Communications pros can craft surveys based on PR Scope templates (or their own) to understand stakeholders’ perceptions and attitudes. Thanks to PR Scope’s streamlined process, there’s no reason that such a survey couldn’t begin reaching a tar
