How does positioning and branding tie to client service?
Your clients are watching what you do and listening to what you say. If what you say in your advertising campaign doesn’t ring true to their experiences with you, you are placing these relationships at risk. However, advertising a business strategy and market position that your firm proves day in and day out reinforces your clients’ buying decision. Clients and prospects want to associate with a successful and profitable business—filled with nice people whom they trust. “If everybody’s advertising and you’re not—after awhile, people begin to ask questions. Why aren’t they? Because they’re not interested in their public image? Is it that they are not doing very well, they can’t afford it?” — Mark Harding In a recent issue of WORLDLAW BUSINESS, the overseas general counsel of Unilever, Andrew Peat, and the general counsel of Warburg Dillon Read, Mark Harding, were interviewed. They both agreed that most law firm advertising wasn’t very sophisticated, and that sometimes they hire the fir
