How does pop-up and pop-under advertising work?
These are among the web’s newest advertising tactics. A pop-up is a window that opens upon entering a specified web page. It is an advertisement that usually remains until the viewer has clicked on it to dismiss it. A pop-under ad pops onto the viewer’s screen behind the currently opened page. Once the page is closed, the advertisement is still on the screen. Does one pop-type advertisement offer over advantages over the other? Both are very effective and have advantages over banner ads in click-through rates. But both have received a lot of negative feedback in the marketplace as being intrusive. But the statistics clearly show that they do work. Pop-unders are deemed less intrusive because they do remain behind the current viewing page until that page is closed. And because it is usually then the only screen being viewed by the viewer it appears to be much less irritating and distracting and leaves a more positive feeling with the viewer regarding the product or service being promote
