How Does Polarization Explain the Balloon and the Wall Demonstration?
A complete discussion of the world of atoms, molecules and chemical bonds is beyond the scope of The Physics Classroom. Nonetheless, a model of the atom as a distortable cloud of negative electrons surrounding a positive nucleus becomes essential to understanding how an insulating material can be polarized. If a charged object is brought near an insulator, the charges on that object are capable of distorting the electron clouds of the insulator atoms. There is a polarization of the neutral atoms. As shown in the diagrams below, the neutral atoms of the insulator will orient themselves in such a manner as to place the more attractive charge nearest the charged object. Once polarized in this manner, opposites can now attract.