How does personal branding enhance job search and career success?
• Human branding hits emotions, and it manifests as an eminently practical way to find the best fit for a position–from both sides! Personal brand knowledge is a win-win for you as a candidate and for the decision-maker. • Personal branding is powerful on paper. Branding makes a c-level resume a good read about you–a fascinating and valuable resource–rather than a boring read about a mundane career history. • Personal branding gives your resume YOUR voice before you make in-person contact. It creates chemistry on paper that takes an initial meeting from the decision-maker’s wary–“Hmm, I hope this guy is worth my time…” to a “Wow, I really want to meet this guy!” It makes a cold or cool contact a warm one before a “hello” ever happens. • When it comes to the interview, you’ll be in your element…you’ll know who you are, why you’re special, what your ROI will be, and in what environment you’ll work best. Communication and chemistry build fast and furious. • C-level offers are made
