How does Pay Per Phone Call differ from pay-per-click based advertising?
Pay Per Phone Call differs from pay-per-click based advertising because it uses a phone call as the billable event, rather than a computer click. As a Pay Per Phone Call advertiser, you pay only when your Pay Per Phone Call ads generate a call to your business, whereas a click-based advertiser pays for clicks to their website, which may or may not result in a phone lead. With Pay Per Phone Call, all businesses can participate – including the nearly 14 million small businesses that don’t have ecommerce enabled websites.
