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How does Pay Per Lead differ from click-based advertising?

April 26, 2017Advertising click-based differ pay

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How does Pay Per Lead differ from click-based advertising?

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10 Posted

Pay Per Lead differs from click-based advertising because it uses a lead as the billable event, rather than a click. Pay Per Lead advertisers pay only when a potential client shows interest, click-based advertisers pay for clicks to their website, which may or may not result in a lead.