How does OpenEMM fit into the software landscape?
OpenEMM is positioned at the intersection of CRM, CMS and BI, because companies • use e-mail marketing to manage their customer relations (CRM) • use e-mail marketing to distribute content from various sources (CMS) • use e-mail marketing to collect data about recipients and to analyze them (BI) OpenEMM is a stand alone application and provides basic CRM, CMS and BI functionality. Due to several interfaces it is possible to integrate OpenEMM with existing CRM, CMS and BI applications for best-of-breed solutions.
