How does one become a brand evangelist?
The buzz word today is ‘brand experience’. It is wisely said that, people may forget what you say, but they will never forget how you made them feel. Today, it is not about sky-rocketing sales, because what rises is bound to fall as well. Consumer A picks up a dress or a pair of shoes from your store, she loves the fit and so do others who see her wearing it. The delight felt by consumer A at receiving those appreciative glances, motivates her to come back for more and more. And if the brand provides the same or better effect every time consumer A purchases its products, then you have a brand evangelist in your hands. Next time consumer A sees someone with ill-fitting clothes or shoes, she will grab the chance to recommend the brand she is evangelising for. And this can work wonders for that brand. Brand evangelists communicate with customers in their own space. It shifts the one-way communication to two-way communication via advertising or promotional activities thus creating an actua
