How does OkCupid help people find somebody who is a match that they also have chemistry with?
There are two elements how we handle the chemistry issue. The first is the expectation. We’re not promising that our algorithms are going to look through all the profiles on our site and find the one who is the best for you. We’re trying to facilitate you going on first dates that don’t suck. The second one is the analogy of a bar I was talking about. On OkCupid there is a big opportunity to see someone over a course of time. We allow a lot of ways for you to express yourself. So there seems to be a bit of a trend recently with free dating sites starting to charge. Isn’t advertising revenue enough? It’s not about enough. It turns out that there are opportunities to make money off subscription fees and also off advertisement. We’re going to see a convergence of free and paid dating sites. If you’re on a site that allows you to just post a profile and then if you want to communicate you have to pay, you’re on a paid site. And if you can communicate for free, you’re on a free site. We wan