How does OCRM solution facilitate operational efficiency of an enterprise?
Onyx believes that companies look for ways to drive down costs by increasing operational efficiency. CRM affords operational efficiencies such as eliminating paper-based processes, making the call center more effective, facilitating better information sharing across departments and employees, automating customer focused processes, better segmentation of customer database and most importantly the benefits afforded by having one central customer database to save and track customer information. 5. Competition and growth are inherent in any given market. Are these among key criteria driving enterprises in Asia Pacific to adopt OCRM? Many companies that are based in one country either manufacture sell or service their products in other countries. Most companies today that want to grow cannot afford to operate only in their base country. That in turn leads to new opportunities but more importantly also leads to new threats and competition as well. Therefore, companies are aggressively lookin
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