How does new product development fit into our overall business strategy?
New product development is an essential part of your business strategy. Although new product development carries risks, not developing new products is even riskier: over time, competing products will outperform and you will lose customers. Plan for new products on a scheduled basis. Look for opportunities to extend the lives of existing products: for example, by repackaging or adding new features. Don’t wait for competitors to launch their new products before you start working on yours.