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How does networking differ from sales and marketing?

April 26, 2017differ Marketing networking sales

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How does networking differ from sales and marketing?

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Sales and marketing are direct, specific activities designed to move products and services. Networking is an indirect, informal activity in which relationships take precedence over strict buy-sell. Sales and marketing are for the shorter term. Networking, on the other hand, builds social capital to last over an entire career. The key is to blend both to achieve the goal at hand.