How does Nestlé apply the WHO International Code of Marketing of Breast-milk Substitutes in developing countries?
We take very seriously our responsibility to ensure our marketing practices abide by the WHO International Code of Marketing of Breast-milk Substitutes (‘WHO Code’). In 1982, we were the first company to voluntarily and unilaterally apply the WHO Code as a minimum requirement in all developing countries, whether or not national regulations existed. We continue to apply the Code today and have implemented the most comprehensive management system in the industry. GES Investment Services, Northern Europe’s leading analysis firm for Responsible Investment, states that “Nestlé has the most elaborated policies and mechanisms to address the Code, distinctly ahead of its peers”. We go further than other companies in complying with the WHO Code. In developing countries, Nestlé is the only major infant food manufacturer which: Does not advertise follow-on formula for infants up to 12 months of age. Does not give free supplies of infant formula to hospitals. Does not market cereals and baby foods
Related Questions
- Does the International Code of Marketing of Breastmilk Substitutes (the Code) ban all free and low cost supplies of infant formula and other breastmilk substitutes?
- Why does Nestlé implement the WHO Code in different ways in developed countries compared to developing countries?
- When would developing countries start receiving international public finance?
