How does NESCAFÉ capture the coffee?
Well, we do have an expertise honed over 70 years. We work with skilled farmers in the most fertile coffee-growing areas of Asia, Africa and the Americas. Our blend of the brightest aromatic Arabica beans and most robust Robustas compliment each other perfectly. Take a worldwide tour with NESCAFÉ And the long journey that takes those full flavoured beans from plant to cup has been refined countless times over the long decades. Today, we’ve got it down to a fine art. The cherries that contain the beans are plucked from the lush coffee plants at perfect ripeness. The meticulous sorting process – that discards less-than-perfect beans – might seem a bit fussy, but we think superb coffee demands a little time and effort.
