How does natural search differ from paid search?
• Paid search can be launched quickly. Natural search generally takes months to show a return. • Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords. • Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible). 4) Should I start with paid search or natural search? We strongly recommend that you start with paid search. This allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis. This information can then be used to target effective, high-impact keywords for your natural search efforts. Unfortunately, much of our industry doesn’t agree. They tend to focus on untested, often ineffective keywords. This may be due to the fact that natural search services tend to be more profitable than paid search services, as most of the money in paid search goes to Google and Yahoo. In our view, the only legitimate reason a business should
There are three primary differences. The first is that natural search generally takes months to show a return, whereas paid search can be launched quickly. The second is that natural search needs to be focused on a few high-return keywords, whereas paid search focuses on a large number of keywords. The last is that paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
