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How does MRI measure Sunday magazines (Parade, USA Weekend, etc.)?

April 26, 2017magazines measure MRI Parade Sunday USA weekend

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How does MRI measure Sunday magazines (Parade, USA Weekend, etc.)?

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MRI does not measure readership of the Sunday magazines directly. If the respondent has read a Sunday or weekend newspaper that carries the specific Sunday magazine, then the respondent is considered a reader of that Sunday magazine.