How does Model Scout market talent that they represent?
Model Scout markets talent in many ways, beginning with composite cards and our web site. Composite cards are essentially a model’s business cards. They are 5½” x 8½” cards that feature four to six full color photos of the talent front and back. Comp cards are an essential part of every talent’s portfolio. When we get a client request for talent, we would normally send packs of comp cards for their review. In today’s digital world, our clients are using technology to greater degree than in the past. Therefore, Model Scout has partnered with an online database system that has streamlined our booking process. We post our talents’ portfolio to the web for registered client access only. In addition, as our models are literally the face of our agency, we always look for opportunities to spread the word on our talent. This is also true during events, parties, print marketing, etc.
