How Does Mobile Marketing Opt-Ins work?
Fans of your brand will OPT IN to your mobile messaging campaign. You must get their approval in order to send them a text message. You can obtain this by having the user text your KEYWORD to the short code provided or the user can submit their request via web form sign up where they simply enter their mobile phone number and select they want to Opt-In to you. When using the web form process our system will then text that person back and ask them to reply “YES” to the request that they want to receive text messages from your brand.
