How does Mendez define globalization?
Globalization starts with translation, but it goes beyond pure translation. At the end you must have a product that’s absolutely culturally correct. In some cases, translation may be perfect, but it might not be culturally correct. Also, for example, if you’re going from a short to long language, you have to adapt boxes to fit the screen. That’s a technical task that has nothing to do with linguistics. What advice do you give to companies on getting started? If you want your site to be easily localizable, you must take that into account when developing your source site. It’s worth investing money in the beginning. Not localizing properly or not localizing at all means you close markets for yourself. What are the top obstacles and objections that you hear from prospective customers about localization and globalization? Companies just don’t realize all the aspects that they have to take into account. For example, when you go into e-commerce, you must think about credit cards payments, di
