How does Melt compare to Smart Balance?
Both Melt and Smart Balance are heart healthy butter substitute products, but the similarities end there. Because of our proprietary blend, Melt is the only butter substitute that actually promotes health, and is the ONLY product in the category with health benefits that potentially boost metabolism, promote healthy weight, increase energy, promote cardiovascular health, and is an excellent source of Omega-3 essential fatty acids. Melt has a rich, creamy, “melt in your mouth taste” that compares to real butter in richness, creamy texture, ease of melting and full flavor. This superior product is the result of extensive product development work to create a proprietary formula and is protected with key trade secrets in production and formulation. We receive consistent feedback from our consumers that Melt is superior to margarine and other butter substitutes.